About

On any given day we’re creating direct response programs to communicate with current customers, launching consumer promotions to create a spike in retail sales or managing incentive-based efforts to motivate resellers. We also create and manage more comprehensive programs that span an entire enterprise, including CRM programs that initiate and sustain relationships throughout the customer lifecycle.  From our work, we identified that our clients were limiting the potential of the resources allocated to us, to provide additional services we embarked on a step-by-step growth plan.
Providing six key insights that enable companies to obtain a more accurate reading of our clients most valued customers:
•     Current value—-how valuable is this customer to the organization right now?
•     Share-of-customer-—how much of the customer’s financial services activity is with this     organization?
•     Future value—how valuable is the customer likely to become in the future, as life stage and  wealth change?
•     Best next product—which is the next best product or service for this customer, the one that will  increase value for the customer and the organization?
•     Attrition risk—how likely is the customer to leave?
•     Channel preferences—how does this customer prefer to receive communications and services?