Direct Marketing Group is a full-service direct marketing firm specializing in performance-based marketing. The company serves large national clients in various industries including the insurance and financial services sector.

Direct Marketing Group helps insurance companies and financial institutions market direct to consumers through various media channels including direct mail and digital marketing.

Direct Marketing Group operates a full-service printing and production facility in Eden Prairie, MN where the the company has been operating since 1978.

In 2011, Direct Marketing Group launched a comparison website for Medicare Supplement Insurance, which is also known as Medigap insurance. The website, www.medgap.com, provides a marketplace where people can shop and compare coverage options from top-rated providers.  Realizing that nearly 10,000 people are turning 65 each day in the U.S., Direct Marketing Group launched the Medgap.com website to provide a place where consumers could see offers available in their area without having to provide their personal information. The importance of providing seniors the abiltity to shop their options is supported by research.  Recent data released by Weiss Ratings reveals that premiums for the same Medigap plan can vary more than 1,000% for identical coverage. This variation in price for identifical coverage underscores the importantance for seniors to shop and compare options on sites like www.medgap.com