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Morpheus Fund is an Indian venture Fund that seeks to generate a superior rate of return by investing growth capital in mid-sized Indian consumer businesses, and to assist these companies capitalize on the transition to a brand aware economy. Scheme Alpha is the Fund’s first scheme, with a target size of Rs. 900 crores.
Fund Theme
India’s consumption economy is projected to grow in real terms from Rs. 17 lakh crores today to Rs. 70 lakh crores by 2025, driven by a growing consumer class, deeper pockets and the consequent increase in discretionary spending. Such “choice” spending makes it necessary for companies to invest in sustainable brands.
Morpheus seeks to invest in consumer-oriented businesses that are driven by the need for strong brands and customer-centric business models. In the competitive Indian consumer market, powerful brands will create the customer connect necessary to build long-term, growing businesses.
Sectors
Morpheus would typically be interested in businesses in FMCG, Home and Personal care, Consumer services such as Education and Healthcare, and Speciality Retail such as apparel and footwear – the common theme being the emphasis on brand development.
Morpheus seeks to invest in mid-sized, rapidly growing companies that need brand development to exploit their growth opportunities. In addition to providing funds, Morpheus offers strategic marketing and media inputs to drive business growth through brand management programmes. The business benefits are manifold - a successful brand can help build a loyal customer franchise, increase profitability as well as attract higher valuation multiples. Additionally, Morpheus provides strategic support and insights through the partnership, which helps the (investee) company align its business with market needs.