Media Savvy Girls’ mission is to promote gender equality and improve the life & wellbeing of young girls by:

Advancing their social and media literacy skills
Challenging female objectification & gender stereotypes
Providing direct engagement with healthy female role models
Empowering through awareness, participation and action

Our aim is to break the vicious cycle created by ignorance, through dispelling the many myths around gender, beauty and sexuality promoted by marketing and media. We firmly believe that this opportunity should not have a price tag but be freely available to all girls, regardless of their economic and social background.