About |
Melanie Katz is a strategic digital marketing professional with a decade of experience in developing and executing data-driven campaigns that drive business growth. Based in Portland, OR, she specializes in paid media, multi-channel marketing, and campaign optimization across diverse industries, including lifestyle, multifamily, and technology.
Most recently, as a Digital Media Senior Specialist at DAC Group, Melanie led agency-side digital strategy for UNIQLO Canada, optimizing paid media campaigns across platforms like Google Ads, Facebook, and programmatic vendors. Her efforts contributed to consistently exceeding key seasonal eCommerce revenue targets. She also provided data-driven insights and recommendations, restructured core search accounts for improved ROAS, and mentored individual contributors.
Prior to that, Melanie worked at Basis Technologies as a Digital Media Specialist, where she developed media mix strategies, created proposals, and collaborated across teams to define KPIs and launch successful campaigns.
As a Senior Media Strategy Specialist at GTMA, she managed paid search and social accounts for housing, lifestyle, and entertainment brands. She also developed cross-departmental processes to improve efficiency, wrote case studies, and kept teams updated on industry trends.
Melanie is certified in Google Ads (Search, Display, Video), Google Analytics 4, and Facebook Ads. She holds a BS in Marketing Communications with minors in Business and Leadership from Emerson College, graduating Magna Cum Laude.
With a deep understanding of digital marketing trends, consumer behavior, and performance optimization, Melanie is passionate about helping brands maximize ROI and achieve measurable success through strategic, results-driven marketing initiatives.