Founded in 2003 to combine advanced signal analysis techniques with digital marketing to provide insight and optimisation services. Sales funded startup, with surprisingly large clients including, currently, Car Phone Warehouse, Perrys Motor Sales, Qype. Also a portfolio of smaller businesses.
The original core focus on analytics, paid search and organic search has evolved into conversion improvement and increasingly into managing small business web sites, leveraging the experience with large company marketing, measurement and optimisation.
Jeremy Chatfield, founder, first set up a commercial web site in May 1994 for a US startup he was working for. That business was earning around $2M/year in end user sales, based on internet lead generation, by 1997. He then used his web experience in several other startups through the dot.com bubble, and his increasing interest in Marketing lead him to focusing on marketing technology.
Early involvement with SEO was supplemented with expertise in paid search, and Jeremy became one of the Top Contributors in the Google AdWords Help Forum, recognised by Google as one of the worlds best experts in the usages of the AdWords API for business goals.
Deep search engine marketing analysis and insights are useful for acquisitions and the company has been involved in due diligence for several businesses, including uSwitch.com's acquisition by Forward Internet Group in 2009.
The company has always mixed servicing selected small businesses, with consulting for large accounts and VC backed businesses. A hidden light in the world of Internet Marketing, it's been said "if you've heard of them, you probably need them" (Andrew Hunter, Qype).