Most corporate communications communiques often sound, for the lack of a better term, “corporate.” And we all have a sense of what that means, even if it’s difficult to exactly define—this formal, dull way of speaking or writing which is burdened with a lot of unnecessary words or industry buzzwords that is difficult to read, listen to, or understand.
In the end, we may nod our heads and smile, but no meaning was actually conveyed. We …stopped …paying …attention!
“ONE DAY, I WILL FIND THE RIGHT WORDS AND THEY WILL BE SIMPLE.”
– Quote by Jack Kerouac
Merlin will help your organization tap into its human voice. The human voice is natural. It’s emotive. It’s the way we speak in our daily work and life conversations. Plus, it’s more understandable, which is the real point of communications anyways.
Yes, corporate communications teams must be vigilant about what they do and don’t say, but that doesn’t mean they must use the most dense, emotionless words in the dictionary. And, in our opinion, this not only improves clarity and understanding, but also reduces the chance to say a thing the wrong way since the word choices themselves are more natural.
Want to change your company’s communication diet from starchy, processed industry-speak to a clear, more natural and MCI-certified organic way of communicating?