About

Middle World Herbs is a Washington-based botanical skincare brand founded by herbalist Eva Endrikhovska. The company develops plant-based personal care products using traditional herbal ingredients and simple, functional formulations.

The product line includes herbal deodorants, body balms, hair oils and tonics, hydrosols, breath sprays, and tinctures. Products are designed around how ingredients work in practice, using botanicals such as sage, witch hazel, and willow bark to support the skin’s natural balance rather than mask symptoms.

Formulations emphasize lightweight textures, clear application, and minimal buildup. Ingredients are plant-based, and fragrances come exclusively from essential oils and botanical extracts.

Middle World Herbs works with suppliers prioritizing plant materials selected for their quality, with a focus on preserving potency and stability through careful extraction. Methods such as low-temperature infusion are used to help maintain the integrity of botanical compounds.

The brand also incorporates sustainability considerations across its products and packaging, including the use of reusable and recyclable glass containers and responsible sourcing practices where possible.

In addition to product development, Middle World Herbs produces educational content on TikTok and Instagram explaining how herbal ingredients function and how formulation choices impact product behavior.

The brand operates direct-to-consumer, combining botanical formulation with accessible education to support more informed and intentional personal care choices.