Aditya Birla Minacs is a leading business solutions company that partners with global corporations in the manufacturing, retail, telecom, technology, media and entertainment, banking, insurance, healthcare and public sectors.

We leverage years of process, domain and technology expertise to deliver superior business value to clients with our seamless Customer Lifecycle, Marketing, Finance and Accounting, Procurement and IT solutions and services.

20,300 Minacs experts across 3 continents and 35 centers spanning Canada, Germany, Hungary, India, Jamaica, Philippines, the UK and USA power our solutions through a global delivery model that helps our clients enhance revenues, profitability and customer service.

Customer Lifecycle Services
Our solutions portfolio reflects our long track record of service delivery managing the entire lifecycle of our clients' customers with intimate domain-specific understanding of each of our focus industries.

•     Marketing Solutions: Deliver significant return on investment (ROI) on your marketing budgets using Minacs' data driven, multi-channel capabilities in the areas of creative, direct marketing, Web marketing, research, and data management.
•     Prospecting and Sales: Increase revenue through up-selling/cross-selling, B2C/B2B consultative and paid service sales, and account management.
•     Channel support: Empower and support your distributor, service provider, partner, advisor, and franchise channels to drive sales and service.
•     Order Management: Provide customer support with activation, order fulfillment support, data capture, along with upgrade services to generate additional revenues from opt-ins, add-on/accessories sales and paid service extensions.
•     Technical Support: Help customers use your products through world-class L1-L3 assistance provided through email, chat, and self-service channels.
•     Customer Care: Respond to general customer/partner inquiries or provide assistance for application documentation, service switches, find your locations, manage accounts, etc.
•     Retention and Loyalty: Compete to retain or win back customers with warranty/incentive, service reminders, care/loyalty programs and events, and repurchase management.
•     Collections: Complete collection lifecycle support with back office and data management services.
We also provide scalable contact centre shared service solutions for workforce, quality assurance, training, reporting, audit and compliance, and back office management.

Enterprise Services
With our breadth of capabilities across the enterprise and deep industry knowledge, Minacs delivers value as a partner to make a broad and substantial impact on our clients’ business by engaging deep and across their value chains.

•     IT Services: Minacs IT delivers end-to-end services for our focus industries ranging across CIO functions, including application development and management, information management, enterprise application management and integration, mobility enablement, cloud computing and staff augmentation. Minacs IT also develops and maintains proprietary banking solutions and powers technology platforms for our BPO solutions.
•     Product Engineering and Testing: We help high tech companies take their products to market with our portfolio of product development, software QA, maintenance and sustenance engineering, porting and migration, and interaction design services.
•     IT Infrastructure Management: Supporting your technology infrastructure with end user and enterprise computing services (both deskside and remote), messaging, Web operations, information security, and program implementation.
•     Wireless Asset Management: We assist managing enterprise affairs using mobile/remote device management technique.
•     Finance and Accounting Outsourcing: Minacs finance and accounting helps CFOs focus on priorities, reallocating key resources to making smarter decisions, and partnering with business.
•     Procurement Outsourcing: Our group of experts can handle a range of procurement activities, from sourcing of goods and services to the payment process, combining technology with effective spend management.