Founded in 2000, Lomo have grown their product range through word of mouth and the fact that people love a bargain! Their direct sales strategy allows them to sell very high quality exquipment at much lower prices than most of their competitors. This is largely due to cutting out the middle man (The shop owner) who can add upto 100% onto the cost of a product compared to the price you could buy it straight from the manufacturer for.

This competitive edge has allowed Lomo to grow rapidly and to win many of the "David an Goliath" fights with some of the industry's heavyweights.