About |
Mobile marketing may be classified into two kinds according to the technologies involved. The more conventional form entails advertising on the move like moving billboards and road shows. The second kind refers to advertising on a mobile telephone like cell phone. Since the onset of millennium, mobile marketing although cell phone has turn out to be very well liked. Short message service popularly recognized as SMS has produced advertising by this technique a lot simpler.
There had been some issues in the starting as undesirable info was being sent to the individuals. Most of the SMS that had been passed about was spam and it received negative media response in all parts of the globe. This was because a sector of the advertisers purchased list of mobile users and began sending them unsolicited messages. They had been later stopped due to strict security measures and laws passed. Advertising business recognized the possible of mobile marketing and utilized it to the complete extent. The mobile service providers coded recommendations and laws. It then became a legal marketing channel. The Mobile marketing Association and Interactive Marketing Bureau also have laid down recommendations for the correct functioning of mobile advertising.