Modes4u is an official San-X retailer selling cute stationery, fabrics, Bento lunch boxes, DIY clay sets, Re-Ment miniature toys and accessories, which are imported from Japan. The company based in Hong Kong was founded in 2007 by Managing Director Sandra Boch and always stocks several thousand kawaii products. Modes4u offers free international shipping for purchases over US$78.

The online shop is especially active in the field of social media, having more than 21,000 Fans on Facebook, over 3,700 followers on Twitter and around 300 subscribers to the modeS blog.