About

I started performance marketing in 2019 when a small e-commerce brand in Dhanmondi hired me to "fix their Facebook page." Within 60 days the campaigns I had quietly rebuilt in the background were doing 4x ROAS at five times their previous budget — and I realised I had stumbled into the work I was always going to do.

Since then I have spent the last six years running paid acquisition for everything from D2C fashion brands and EdTech startups to multinational NGOs like ILO and Swisscontact. I have managed more than ৳50 crore of ad spend, launched over 1,300 campaigns, and worked with 200+ clients across Bangladesh and abroad.

Today I operate as a one-person studio. No layers, no junior buyers, no recycled decks. When you hire me, you get me — building the strategy, writing the creative briefs, watching the dashboards, and reporting on what is actually working in your business.

If you want to read how I think, my blog goes deep on Meta Ads, Google Ads, and ROAS for Bangladeshi businesses.

By the numbers
6+
Years experience
1,300+
Campaigns launched
৳50Cr+
Ad spend managed
200+
Brands & clients
What makes me different
Data-first, not opinion-first
Every decision is tied to a number — breakeven ROAS, MER, CAC payback. No vibes, no guessing.

Deep Bangladesh market expertise
I have spent 6+ years inside Bangladeshi consumer behaviour — Messenger funnels, Bangla-English creative, BDT economics, local payment quirks.

Full-funnel, not platform-only
I do not just run ads. I rebuild the offer, landing page, follow-up sequence, and creative system that makes paid traffic actually convert.

Skills & tools
The stack I use every day.

Meta Business Suite
Google Ads
Google Analytics 4
Google Tag Manager
Hotjar
Klaviyo
Shopify
WooCommerce
Make / Zapier
Notion
Looker Studio
Performance Creative Strategy