movieMEASURE(and movieQU) is a revolutionary technology platform that provides its clients with unique intelligence related to theatrical services. Arming its field force with an advanced mobile app that uses patented sound recognition, the speed and accuracy of data provides studios with reliable information faster than ever before. This solution delivers to our studio clients, alongside Exhibition partners, tangible, reliable and accurate results to make critical decisions on release day (and beyond). The platform includes data science and machine learning techniques to add intelligence and insight in a way not provided before. Other services include materials installation services and a soon to be released Theater intelligence product called ‘movieMEASURE Intelligence’