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Men’s Ultimate Grooming (M.U.G) in Mesa, AZ has successfully brought the barbershop into the 21st century with the world’s first “Shop & Barber.” The shop, located in Superstition Springs Center in Mesa, AZ, offers the same modern grooming brands as their website www.MUGonline.com as well as an array of advanced grooming services.
Mesa, AZ (M.U.G.) March 20, 2008 -- Barbershops have been around for many years. The Shop & Barber? Well, the world’s first is in The Superstition Springs Center in Mesa, AZ. It hasn’t been open long, but founder Lee Wood is already remodeling to allow for more space because of high demand.
Men’s Ultimate Grooming (M.U.G.) began offering quality men’s shaving, skincare and hair care brands on their website www.MUGonline.com in 2004. The website features sought-after grooming products from advanced brands such as Anthony Logistics, Jack Black, Menscience, and Baxter of California. The success of the website is due to the informative nature of features such as “The Ultimate Grooming Clinic,” which gives men guidance as to which products they should use along with other helpful advice.
Now, with an offline store, M.U.G. gives men the opportunity to look for the products in an environment completely dedicated to them. It also makes for a great place for women to find gifts for men.
The store also provides grooming services for men, and it wasn’t long before the service portion of the business began to take over.
“Response to our services has been tremendous, states Wood. “We are addressing the 3 main problems with the current choices for men: poor service, limited service, and overpriced service.” Wood continues, “Many discount chains are in the volume business, not the quality business. Classic barbershops have great atmosphere, but most only offer haircuts. Men’s salons tend to be overpriced for the same services that we offer and don’t appeal to many men.”
Teri Shirk, manager of the M.U.G. shop adds, “We take great pride in being men’s grooming experts. We consult our clients until we are sure they are getting exactly what they want.”
Shirk continues, “The majority of men want better service, but don’t what to spend all day getting that service. That is why precision timing is a major element to all services offered at MUG. All services average about 25 minutes, including our now World Famous Signature Shave.”
Of course, color services can last longer. One very popular service is Grey Blending. Shirk explains this service as “Adding a little more pepper to the salt and pepper look. It turns back the clock about 10 years.”
It seems after visiting M.U.G. once, customers are hooked.
Brian Anderson, a loyal customer of M.U.G. gets a shave and haircut every month like clockwork. “For the price you can’t get better service,” states Anderson. “Hot towels, shave, facial massage, and a quality haircut. You just can’t beat it.”
M.U.G. stands behind the quality of all their services 100%. Actually, they go a bit further. It’s their unique “100%, 200%, 300% or more” guarantee. If for any reason you do not believe you have received a great service, they’ll pay for your next one. As a matter of fact, they’ll keep paying for your service until you are completely satisfied.
Look for more M.U.G. shops to open in the future. They are specifically designed to be easily replicated. The goal is to expand nationally and have a competitively-priced product that can be opened in a variety of locations. Plans to open the first “M.U.G. Lounge” are underway also. This will be a bigger, more service-oriented location.
“It’s really quite simple,” states Wood. “Provide high-quality, convenient grooming goods and services at a fair price and customers will respond.”
Men’s Ultimate Grooming, Inc. is located in Mesa, AZ. The company provides premium grooming goods and services for men both online at www.MUGonline.com and at their “Shop & Barber” in Superstition Springs Shopping Center.
To make an appointment, call 480-924-5775.
Contact:
Lee Wood, President
Men’s Ultimate Grooming, Inc.
480-924-5775
www.MUGonline.com