MUST2GO is an international company with a head office in the UAE and offices in Ukraine and Russia. The company’s mission is to be a reliable expert tourist assistant. To this end, an application was developed – a kind of personal travel assistant and entertainment guide – as well as a B2B platform for travel agencies. One of the main advantages of MUST2GO is that the company provides round-the-clock multilingual live support to customers. The Customer Care service of the company provides client support throughout the entire vacation cycle – pre-planning, during the vacation and after-sale.