The High Princess Society was founded by moms, Sunday school teachers, and mentors who desire to inspire girls to believe in themselves and share positive behavior with their peers. Starting with self esteem, the mission of HighPrincess.com is to promote self esteem and re-enforce morals and standards of self-respect that parents should already be modeling at home. No one can instill those values in children as well as parents and loved ones. Starting the process early will give girls the foundation that they need for the rest of their lives. For instance, if a young girl is constantly hearing how pretty and smart she is from her parents, she is less likely to accept comments from her peers such as “your nose is too big” or “you are stupid”. While those comments are hurtful, the chances that she will allow them to become her “personal truth” are slim – especially if she can go home and receive the affirmation that she needs.