Showcase

Smart Marketing Campaignsm Analysis

Would you like to improve your next small business marketing campaign result with one click?

We can help you can save you thousands of dollars and a lot of wasted time in planning and executing your small business marketing campaigns. It allows you to run unlimited "what if" scenarios by varying its 8 assumptions about your marketing campaign. You will be able to evaluate 14 different key marketing metrics.

Increase the quality and effectiveness of your marketing campaigns through better decision making. In 2008, the return-on-investment for all types of direct marketing reached $15.60 in incremental revenue for every dollar spent, according to the Direct Marketing Association (DMA). The DMA also estimates that companies using e-mail marketing in 2008 generated an average $45.06 in revenue for each dollar they spent. Do you know if your next marketing program even stands a chance to break even, let alone return you a profit? Do you know which marketing program is the one the gives you the best opportunity to to be profitable?  How much will your next marketing program generate for your business in terms of return-on-investment? Want to know?

We have developed Smart Marketing Campaignsm a professional marketing tool to analyze the logic and establish benchmarks to evaluate any small business B2B marketing program. You will need to establish realistic performance criteria and to think through your sales goals and assumptions. With this information, you will be able establish marketing benchmarks to track the actual results of your new business lead generation program against your benchmarks.

This small business marketing tool and the Smart Marketing Campaign Reportsm can save you thousands of dollars and a lot of wasted time in planning and executing your small business marketing campaign. It allows you to run unlimited "what if" scenarios by varying its 8 assumptions about your marketing campaign. You will then be able to evaluate 14 different key marketing metrics to answer questions such as -

This small business marketing tool and the Smart Marketing Campaign Reportsm can save you thousands of dollars and a lot of wasted time in planning and executing your small business marketing campaign. It allows you to run unlimited "what if" scenarios by varying its 8 assumptions about your marketing campaign. You will then be able to evaluate 14 different key marketing metrics to answer questions such as -

•1.  What is a reasonable sales goal for my marketing campaign?

•2.  Will this marketing program generate sufficient profits to be worth my marketing investment?

•3.  What is the projected Return-on-Investment for this marketing program?

•4.  What are the total profit dollars generated by this marketing campaign?

•5.  What is our new customer acquisition cost in this program?

•6.  What is the new customer acquisition cost as a % of total sales?

•7.  What is our marketing cost per contact?

•8.  What is the number of new sales necessary to reach my sales goal?

•9.  Have we assumed a reasonable sales closing percentage?

•10. How many sales presentations will we need to make to reach our sales and profit goals?

•11. How many sales leads will we need to obtain one sales presentation?

•12. How many sales prospects will we need to be converted to sales leads?

•13. What is the total number of suspects that we need to contact and what is the cost to reach them?

•14. How many suspects need to be contacted each day of the campaign?

Smart Marketing Campaignsm will also provide you an analysis and make recommendations based on the set of marketing assumptions you provide us for your marketing campaign.