MarketLink is a program of the National Association of Farmers Market Nutrition Programs (“NAFMNP”). In partnership with the USDA and Novo Dia Group (“NDG”), MarketLink assists farmers and markets with the Supplemental Nutrition Assistance Program (“SNAP”) Retailer Application, and connects them with free app-based SNAP Electronic Benefit Transfer (“SNAP/EBT”) processing equipment. We also offer options for integrated credit/debit payment processing. MarketLink has a long-term vision of sustainability for farmers and markets through a broader customer base, increased sales, and profitability.

Founded in 2013 in partnership with the United States Department of Agriculture, MarketLink has helped more than 3,000 farmers and markets accept electronic payments - including more than $104m in SNAP sales and $63m in credit/debit sales for a total impact of more than $168m. In 2019, USDA awarded NAFMNP a Cooperative Agreement to implement the 'free equipment program', providing grant funding for equipment to direct marketing farmers and farmers markets. In 2021, NAFMNP was awarded a USDA grant to help farmers accept SNAP benefits online.