An event could be of different types and would address different kinds of audiences. Each type of audience would have a different taste and require a different kind of entertainment. This makes event planning a challenging job as you need to look at the list of audience and find a location that suits their taste, a team of entertainers that will be good enough for their pleasure, food that would appease their senses, and so on. Corporate event planning can be even more complicated since you cannot go overboard with the excitement factor but if you don't offer enough of it, your party would be deemed as 'boring'. Event planning is an art and an event planner is an artist who knows how to cater to the needs of different types of guests.