About |
The conversation of body positivity and inclusivity is rapidly growing in relevance and importance, as consumers are increasingly shopping with companies whose values align with their own – and in the case of fashion marketing a profound connection with customers has become essential. It is now high time fashion retail to prioritize body positivity in their business approach to create customer retention, increase trust of customers, as well as modernize the industry.
Body positivity champions the belief that everyone deserves a good body image, regardless of how society and pop culture define ideal shape, size, or appearance.Body positivity raises its voice for the following aspects:
• Changing the way people think about the body in society
• Promoting acceptance of all people's bodies
• Assisting people in developing self-awareness and acceptance of their own bodies
• Unrealistic body norms are addressed