NASM is committed to producing an elite class of sports managers and executives who will be academically, professionally and ethically sound, having a practice oriented approach. Sports as a domain has expanded globally as well as in India in the last decade, thus increasing the need for dedicated professionals in the various areas associated with the world of sports and its associations. There lies an inherent need for specific training in the field of sports management. The purpose is to train and develop Sports executives and administrators catering to bridge the scarcity of experts vis- a-vis the needs of the industry. To attain that goal, students will be instilled with basic and advanced theories and techniques in the discipline of management, marketing, merchandising, tourism, law etc. pertaining to sports. NASM's credo is to go beyond the business of sports, thus combining sports management with a rigorous business curriculum.