nDreams were formed in 2006 by former Eidos Creative Director, Patrick O’Luanaigh (@patrickol), to focus on digital gaming. nDreams are best known for alternate reality games such as ‘Xi’ and ‘Lewis Hamilton: Secret Life’ and as one of the largest global publishers in the PlayStation Home virtual world. Their freemium virtual archipelago, Aurora, has already had over 4 million visits and continues to grow. As well as publishing in PlayStation Home, nDreams are also working on 3D browser, tablet and cross-platform games as well as Xbox Live content. The last year has seen the company transition towards publishing their own IP, with over 70% of their revenue now driven from publishing rather than work-for-hire.