New River Auto Mall is located on U.S. Highway 278 approximately five miles east of Interstate I-95, Exit 8 in Jasper County, just west of Sun City and the University of South Carolina-Beaufort campus. Launched in 2002, New River Auto Mall encompasses 42 acres. It currently accommodates 9 dealerships: Audi Hilton Head, Hilton Head Chrysler Jeep Dodge Ram, Hilton Head Hyundai, Jaguar Land Rover Hilton Head, Infiniti of Hilton Head, Hilton Head Mazda, Hilton Head Nissan, Porsche of Hilton Head and Hilton Head Volkswagen.
The dealerships at the New River Auto Mall are owned by retail auto industry veterans Warner Peacock and Don Mealey, professional baseball legend Ken Griffey, Jr., and attorneys Greg Humphries and Jay Brennan. The organization is known for its quality service and broad selection of vehicles.