Novinium was founded in 2003 in the Seattle area by some of the same people who conceived and commercialized the earlier generation of rejuvenation. Novinium provides cable rejuvenation products and services to circuit owners and their service suppliers in the United States and around the world. Our primary products are novel fluids, methods, and tools to inject stranded underground cable. The patented Novinium injection process rejuvenates and extends the reliable life of underground power cable up to 40 years. Novinium’s products address circuit owners’ infrastructure problems at a fraction of the cost of existing methods, save energy, save natural resources, and reduce greenhouse gases by eliminating the need for additional production of aluminum and polymers for new cables.