About

At Now Book It, we are passionate about helping restaurateurs succeed. Having been in the industry for the past 21 years, we’ve supported over 11,000+ venues in managing guest bookings, leveraging reservation data, and marketing their businesses across many regions.

It all started with a vision for a revolutionary booking system that benefits restaurateurs.

From restaurateur to industry leader
Born and raised in Perth, Australia, Managing Director and Co-Founder Craig Joel has worked in hospitality since the start of his career. From running his own restaurant to presiding the Catering Institute of Australia (ACI) for a full decade, his time in hospitality led him to discover a gap in the world of reservations.

Restaurants like his own were paying per person booking fees and high commission rates, in addition to managing operations with third-party software platforms that owned their
customer data.

Empowering restaurants
So, at a table with a group of restaurant owners, Craig set out to build the solution — a hospitality reservations platform that thrives with our service to venues, not at the expense of them.

Today, Now Book It helps restaurants of all shapes and sizes do what they love, serve customers better and operate in seamless and sustainable ways.

“Our culture and brand are firmly focused on a partnership approach. That’s how Now Book It started out, and that will never change.” Craig Joel, CEO

Now Book It was designed to meet and continues to be led by the needs of the hospitality industry. We make managing bookings easy with the most intuitive and feature-rich system, so you can focus on what matters – cooking up good food and creating the best experience for your customers.