We believe that earthy can be glamorous..
..natural can be rebellious, and that classic and cutting edge are just opposite sides of the same coin. After all, who says you can’t be a cosmopolitan do-gooder or hug a tree in a suit?
So yeah, we love dualities and believe that looking good and being good are not mutually exclusive. Indeed, noyah means “divine beauty,” and in our hometown of NYC, divine beauty can mean equal parts Central Park and cosmopolitan chaos. And we celebrate this mash-up with eco-chic packaging filled with a range of colors to suit any look, whether you take your style cues from “the greatest city on earth” or the great outdoors.