---- Practice specialties ----
Customer profitability metrics | Customer behaviour analytics | Performance management metrics | Application and data architecture and strategy David also created and patented the customer flow of funds concept and method for analyzing and measuring changes in customer behaviour in banks and other complex businesses.This method has been commercialized as the FlowTracker software solution for banks.

---- Industries ----
Banking | Insurance | Brokerage | Telecommunications | Rail passenger transport | Air loyalty | Energy Appliances | Casino Gaming | Consumer Packaged Goods | Retail

---- Functions ----
Strategy | Marketing | Finance | Information technology | Analytics | Metrics | Organization design

---- Domains ----
Customer Profitability Value | Customer Loyalty | Customer Retention | Business Requirements definition and analysis | System design | Data architecture

Expert knowledge of Customer Profitability measurement and management practices, including technology and business requirements. Expert knowledge of customer analytics, enterprise information management, application requirements Deep industry knowledge across all pillars of Financial Services Sector. Inventor and designer of FlowTracker customer account flow of funds analysis method software. Chartered Professional Accountant IBM Worldwide Consulting Capability Center Certified Expert Level (SME) in Consulting Competency with specializations in Banking, Strategy - Business Analytics and Optimization.