The Open Cloud Initiative (OCI) is a California public benefit corporation (non-profit) run by a group of likeminded individuals to advocate open cloud computing. Initiated in March 2009 in response to confusion over the meaning of the term "Open Cloud", the organisation was formalised as a legal entity and officially launched at OSCON in July 2011. It maintains a set of Open Cloud Principles (OCP) and uses them to determine whether a given product or service is compliant and therefore "Open Cloud", both by way of community consensus.