Optimail uses adaptive personalization to continually adjust your messaging campaigns in real-time based on your customers’ behaviors and responses. It learns to drive your customers towards your business goals, whether that’s purchasing, sharing, engagement, or any other metrics that are important to you. Optimail manages the complexity of continuous optimization automatically, freeing you up to focus on other pressing business business tasks. It’s like hiring a team of superhuman data scientists and experienced marketers to work around the clock, at a tiny fraction of the price.