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Our Price - We're Back!
Brighton, UK - Tuesday April 30th 2024: Our Price Records, a once ubiquitous high street brand that evokes rich memories for music fans, proudly declares its return after two decades. From 1971 to 2004, Our Price left an indelible mark on British music culture, offering more than just records and tapes - it provided a social experience for millions. Iconic slogans like "Mad About Music - See a Specialist" resonated through music magazines, and for teenagers, a Saturday visit to one of its 300 stores was a rite of passage. However, the brand ultimately succumbed to the digital retail revolution after a failed rebrand. Now, entrepreneur Paul Harris and two DJ partners have acquired the Our Price trademarks, poised to recapture the brand's essence for vinyl enthusiasts old and new. Leveraging long-standing music industry relationships, Our Price relaunches on April 30th with contemporary and vintage vinyl offerings, nostalgic merchandise, and carefully curated hi-fi equipment. As Woolworths also prepares for a UK comeback, the revival of Our Price signifies how cherished brands can be revitalized, delivering authenticity across generations of music enthusiasts.