ParadigmNEXT does not believe in the reactive approach; proactive is the name of our game. We spend time defining an exact target audience for our clients and reach out directly to them. Our team reaches out to specific stakeholders, creates a dialog and converts it into a strong interest. We know our clients are looking to create very specific relationships to help drive their sales and revenue. We work closely with our clients to define the exact Target Public, a very specific audience that we need to approach. We then do the work to make the introduction, develop interest and cultivate a profitable outcome.