THE PARCHED GARDEN (2017) is a flagship brand known for an extensive range of succulent delicacies, containers, arrangements, gift items, and now a monthly delivery club membership. The brand owner Kendra Krebs is a veteran gardener with her own sunny greenhouse in Ceder Creek, Texas. Her shop has a huge price spread with something for everyone. She also offers expert gardening tips and e-courses for planting succulents at both domestic and commercial sectors. It was her years of a rich lineup of flora world and endless efforts to bridge the gap between personal and the natural spaces, which led to the launch of this subscription box. She thoughtfully ships her love of plants in every subscription package. Each of her boxes is carefully curated to bring the planet's best succulents’ home. She aims to give people opportunities to develop their own green thumbs.