Adding structure to strategic partnerships and alliances, helps makes sure the most value is received from these relationships. There are a number of ways to add structure to help partnerships grow and succeed.
By structure we mean having organization and processes: Goals, Timelines and Milestones. Structure helps you choose the right relationships. And keeps existing partnerships on track. Structure leads to success. Additional information is available at the www.StructuredPartnership.com web site.
We look at elements of structure in three phases of partnerships:
1. Choosing Partners
2. Roll-Out of New Partnerships
3. Managing ongoing relationships.