About

I am a marketing and growth executive with more than two decades of experience setting strategy, building capabilities, and leading transformation across Fortune 500, consulting, entrepreneurial, and public-sector environments. My work brings customer insight, brand strategy, analytics, and commercial execution together to identify where an organization should compete, determine which opportunities merit investment, and turn those choices into measurable growth.

My experience spans loyalty, lifecycle marketing, demand generation, customer experience, segmentation, brand positioning, and enterprise transformation. I have built marketing capabilities from the ground up, shaped investment decisions across portfolios exceeding $40 million, and led cross-functional teams through consequential initiatives where the path forward was not yet defined. Whether developing a new growth model, repositioning a brand, or strengthening an established marketing organization, I focus on creating the priorities, operating structures, and accountability required to move from ambition to execution.

My background includes leadership roles at Comcast NBCUniversal and the Philadelphia Industrial Development Corporation, as well as consulting for Fortune 1000 and small and midsize businesses. I have worked across hospitality, travel, retail, gaming, financial services, B2B services, media and entertainment, and multi-location consumer environments. Across these settings, I have been especially interested in the decisions that connect customer value, brand trust, organizational capability, and durable growth.

Alongside my professional work, I study how leadership, organizational behavior, data, and technology shape strategic decisions. I hold dual MBAs from Indiana University’s Kelley School of Business and Alliance Manchester Business School, where I earned the Dean’s Award for Achievement. I am also a summa cum laude graduate of the University of Pennsylvania and earned a second bachelor’s degree in business administration, with a focus in marketing, from Thomas Edison State University, graduating with highest honors. I am currently pursuing graduate work in organizational communication and applied AI and machine learning at New Mexico State University.

If you would like to learn more about my background, working style, and history as a child performer, download my Personal User Manual (PDF) or visit my IMDb page.
I believe strategy earns its value through the choices it clarifies, the organization it mobilizes, and the results it produces.