Peter Sterlacci is the pioneer of personal branding in Japan. Building on his background in intercultural consulting & training and Certified by Reach, the global leader in personal branding, he works with on-the-move careerists in global companies in Japan. In a culture where “fitting in” is the norm, Peter uses a three-step process derived from his own passion for cycling to promote the mindset shift necessary for setting and reaching career goals in today’s economy. Tap into the value you provide to others and authentically build your visibility and credibility within your work teams and target audience.