Pia has inspired thousands of people in United Kingdom and successfully coached many executives and business leaders both in Sweden and abroad. She believes that everyone can do something to find the motivation to take control of life. Her strengths lie in getting each person to just find their motivation, and work on their own terms.

Pia's understanding of human condition, well-being and organisational success is due to her own success, adversity and a period of great grief. This led to Pia finding her own inner strength and in turn wanting to share what she had found with others, so they too can turn their lives around. Pia Webb holds a 1st BA (hons) Marketing degree from United Kingdom and USA. She is a certified life and career coach (accredited by the EMCC at the senior Practitioner level).