Piccadilly Lane is a bespoke website designed to unite gift seekers with the web's best shops and design studios. Each shop and studio is hand-picked for high quality, great design and originality. With a strong emphasis on designers, makers and independent boutiques, Piccadilly Lane's visitors will be given the unique opportunity to experience the origins of great design; encouraged to visit original websites, interact socially with people behind the products, and experience the real design-ethos behind every card and gift.