PickdUp is an Indian EdTech venture in research and training on digital media. The company has been founded in 2016 by Dr. Sushant Kumar, an alumnus of IIM Lucknow. PickdUp aims to promote research, innovation and skill development in business with a focus on accessibility, affordability and quality. It is backed by faculty and graduates from Indian Institute of Technology (IIT) and Indian Institute of Management (IIM) including global industry experts.