About

Pico Blvd Group is a Los Angeles-based music company operating at the intersection of Latin music, cultural preservation, and consumer engagement. Founded by Nissim J. Baly, the company is built on a catalog-first model, anchored by a deep portfolio of Latin music recordings that serve as both a financial engine and a cultural foundation.

At its core, Pico Blvd Group leverages its catalog not as a passive asset, but as the central driver of its ecosystem. The company uses its recordings to fuel new releases, develop artists, and extend into culture-driven platforms that connect audiences back to the music.

Its label divisions include Don Caco Music, a frontline label focused on traditional and regional Mexican music, and Dímelo! Records, a legacy salsa label rooted in the West Coast Latin music movement, with a catalog spanning more than 50 albums and a Latin Grammy-nominated history.

Beyond recorded music, Pico Blvd Group expands its reach through the Mexican Music Archive, an initiative dedicated to preserving and presenting Mexican musical heritage through the company’s own catalog. This cultural foundation connects directly to Muertolandia, the company’s direct-to-consumer brand centered on Mexican folk art and Día de los Muertos traditions.

Together, these ventures form a closed-loop ecosystem where music, culture, and commerce reinforce one another. The catalog drives cultural engagement, cultural engagement builds audiences, and those audiences are continuously brought back to the music.

By aligning ownership, storytelling, and distribution, Pico Blvd Group operates as a modern cultural platform—one where Latin music is not only produced and distributed, but preserved, experienced, and continuously reactivated across multiple touchpoints.