Pivot was formed by former Sony Imageworks employees Eric Wilson (CEO), Aaron Estrada (CTO) and Jennifer Rojo (COO). When Sony Imageworks' Albuquerque studio closed its doors, a group of highly experienced visual effects artists decided to start their own company. Because of the 25% film tax break incentive and the low cost of living, Pivot VFX can provide its clients with Hollywood work at extremely competitive prices.