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Vadodara, Gujarat. April 6, 2017 – e-Intelligence.in, a leading digital marketing services agency in India, announced the release of the latest infographic on how did the Internet predict state elections in India.
The infographic shows a detailed online sentiment analysis of the Internet users in India during recent state elections in 2017. With the not-so-accurate predictions of the traditional exit polls about the election results, e-Intelligence decided to explore the alternative approach to predicting the election data by re-thinking the source of information – the Internet. The infographic looks at how people searched and talked about different political parties and their leaders across the popular search and social media websites in the country, primarily: Google, YouTube, Facebook and Twitter.
Although these are not the only places where Indians are the most active in sharing their views and opinions, they are most certainly the highest involved out here. Using the original API of all these websites, e-Intelligence collected a pool of searches, mentions, hashtags and any other information available. The data was then segregated state-wise using geotags, aka geolocation metatags. Once the data was ready, they carried out a detailed sentiment analysis in terms of either positive, negative or neutral. This was a supervised sentiment analysis, meaning that they combined human-efforts with computer-enabled applications to avoid any possible noise and also to comprehensively grasp nuances and indirect references.
Jitesh Keswani, Founder of e-Intelligence, says, “It’s no secret that Indians are less shy on the Internet, especially on social media, than they are when they are approached by the pollsters. Therefore, as you can see in our analysis in the infographic, is a better representation of people’s sentiments.”
With the next round of state elections approaching soon, such online sentiment analysis can prove really useful in predicting the results, along with the exit polls.
View infographic here.
e-Intelligence is a full-service digital marketing agency in India with its clients spread across the globe. The company has been named the Most Innovative SEO Agency in India by Red Herring. As a premier Google Partner agency, e-Intelligence provides a full suite of marketing technology solutions for businesses of all sizes and shapes in every niche.