POWERMETRICS is a web-based tool for the board-level executive and the financial community, as well as for marketing professionals seeking to better understand and enhance brand value.
For senior executives, POWERMETRICS provides a basis for deciding upon brand and corporate strategy. Investors use POWERMETRICS as a tool to evaluate M&A scenarios and to control and benchmark their portfolios.
POWERMETRICS is a powerful tool for day-to-day strategic marketing decisions. It provides real-time data for the optimization of brand communications and a precise measure of marketing campaign effectiveness.