PowerV

The New Skincare by PowerV™ is a biotech-driven clean beauty brand based in Austin, Texas, created with the mission of redefining anti-aging skincare through science, transparency, and consumer-first values. Founded by Rasu Neupane, PowerV™ merges biotechnology and clean formulation, putting skin health at the center of every innovation.

Our debut product, The Foundational Anti-Aging Antioxidant Barrier Serum with Plant Stem Cells, represents the culmination of years of research into stem cell science, antioxidants, and skin barrier. Unlike traditional products that often focus on quick fixes or short-term cosmetic benefits, this serum was designed with a longevity-first philosophy: addressing multiple root causes of aging simultaneously.

At the heart of the formula are dual patented plant stem cell actives, sourced from a global leader in stem cell biotechnology. These ingredients are backed by in vivo clinical data demonstrating visible improvements in signs of aging, including wrinkle depth, skin density, firmness, and barrier function. We selected them specifically because many stem cell ingredients on the market lack meaningful data, PowerV™ is committed to choosing only clinically studied actives that demonstrate measurable results.

To complement this technology, the serum incorporates Astaxanthin, one of the most potent antioxidants known in nature, clinically shown to be thousands of times stronger than Vitamin C in neutralizing oxidative stress. Astaxanthin helps defend against environmental stressors that accelerate visible aging, supporting radiance and resilience. Additional actives include Beta-Glucan for soothing and advanced hydration, Ceramides for barrier support, and Squalane for hydration and suppleness. Together, these ingredients form a holistic anti-aging strategy designed to:

Support improvements in visible signs of aging such as wrinkles, fine lines, and skin laxity.

Strengthen the skin barrier to defend against environmental damage and stress.

Provide advanced hydration without irritation or the use of acids.

Preserve long-term skin resilience and promote a healthier, more youthful appearance.

Our approach is guided by the belief that aging is not linear. Skin ages at multiple levels, from oxidative stress to barrier decline to volume loss, and true innovation must address these layers in harmony. The New Skincare by PowerV™ takes a barrier-first, biotech-driven, clean formulation approach, setting us apart from conventional anti-aging products that often come with trade-offs like irritation, barrier damage, or reliance on harsh acids and retinoids.

Every PowerV™ product is formulated to be clean, vegan, cruelty-free, non-toxic, and designed with sensitive skin in mind. Consumers today deserve high-performance results without sacrificing safety or transparency. We believe skin health is not talked about enough, too many teens and adults are making decisions based on viral TikTok trends that may compromise long-term skin function. PowerV™ exists to change that narrative by putting skin health first.

The Foundational Anti-Aging Antioxidant Barrier Serum retails for $99 MSRP and will be available with a full e-commerce launch and shipping beginning the first week of October 2025. Products can be purchased directly through our official website at www.powervskin.com. Retail and spa distribution partnerships are currently under discussion as part of our early-stage market expansion strategy.

Our Philosophy: Most skincare products focus narrowly on one area, collagen stimulation, exfoliation, or moisture retention. PowerV™ approaches aging as a multi-dimensional process. By combining patented stem cell actives, antioxidant defense, advanced hydration, and barrier-strengthening support, we are pioneering a new era of anti-aging skincare that is holistic, science-backed, and built for long-term results.

Our Mission: To redefine anti-aging and create biotech-powered products that put consumer health and trust first. We strive to bring the most advanced scientific technologies into skincare while ensuring formulas remain clean, vegan, cruelty-free, non-toxic, and compatible with sensitive skin.

About the Founder: Rasu Neupane created PowerV™ out of a personal fascination with stem cell science and regenerative biology. Inspired by how stem cells represent nature’s blueprint for renewal, Rasu envisioned a skincare brand that uses biotechnology not to replace nature, but to support and amplify the skin’s natural functions. As a founder, she is committed to transparency, authenticity, and long-term innovation in beauty.

Media Contact:
Rasu Neupane
Founder & CEO, The New Skincare by PowerV™
Email: team@powervskin.com

Website: www.powervskin.com