About

I am a results-driven Performance Marketing and Growth Specialist with 10 years of experience in building and scaling ROI-focused digital marketing strategies across Google Ads, Meta Ads (Facebook & Instagram), Quick Commerce platforms such as Blinkit and Zepto, and programmatic advertising networks.

I specialize in Performance Marketing, SEM, SEO, SMM, SMO, E-commerce Marketing, and D2C growth, with a strong focus on data-driven decision-making, customer acquisition, revenue growth, and measurable business outcomes.

With hands-on experience in end-to-end E-commerce and D2C operations, I manage website performance, order lifecycles, conversion funnels, and customer experience optimization. I focus on identifying growth opportunities, improving conversion rates, and building scalable strategies to drive sustainable revenue growth.

I also lead Retention Marketing and Growth Hacking initiatives using consumer behavior analytics, cohort analysis, and customer segmentation. By executing targeted re-engagement campaigns across Email, SMS, and paid channels, I work to increase Customer Lifetime Value (LTV), improve retention, and optimize Customer Acquisition Cost (CAC).

My expertise extends to website optimization and conversion rate improvement, including A/B testing, UX enhancements, funnel optimization, and performance analysis using tools such as Google Analytics and Meta Ads Manager. I collaborate closely with cross-functional teams across marketing, product, technology, and operations to build efficient and profitable D2C ecosystems.

With a strong combination of performance marketing, e-commerce, retention, social media, analytics, and growth strategy, I bring a practical, ROI-focused approach to building brands, acquiring customers, and scaling digital businesses.