Printed Gift Shop began selling personalised prints and framed gifts on Amazon, but is now moving into a standalone retail site. They have sourced paper and frames from independent British suppliers, resulting in better quality products and a more accountable supply chain than alternatives from the Far East.

The company's raison d'etre is a frustration with the high prices and slow lead times of larger gift retailers, and Printed Gift Shop's mission statement emphasises quality. Operating out of the East Midlands, Printed Gift Shop offers free delivery within the UK but does not at present ship overseas.