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Monarch Holdings, Inc. Announces Name Change and Change in Management

Dacula, GA – March 5, 2008 - Monarch Holdings, Inc. (“Monarch”) (MHHG), today announced a corporate name change from Monarch Holdings, Inc. to ProConcept Marketing Group, Inc. (“ProConcept” or “Company”) (PMKT).  On December 24th, 2007 the Company acquired all of the issued and outstanding shares of common stock of Monarch Holdings, Inc and Joel Stohlman and Reid Stone were elected to Proconcept’s Board of Directors.

To expand upon ProConcept’s core strengths, Mr. Stohlman assumed the role of Chairman and Chief Executive Officer. Mr. Stone will serve as the company's Executive Vice President of Sales and Marketing.  

" This is a pivotal year for ProConcept, and this new structure will enable the company to benefit from greater visibility, to have greater access to investment capital, and to provide a more cohesive focus for operating its businesses around the world in a proactive and strategic manner.  Long-term growth strategies will focus on acquiring, managing and developing select businesses in North America, Europe as well as the Caribbean. Our commitment is to maximize shareholder value,” commented Joel Stohlman, Chairman and President.  

Mr. Stohlman’s deep understanding of sales and marketing allows him to integrate the Company’s resources in its targeted markets, laying the platform for future growth.  He was formerly the Senior Vice President of Sales and Marketing and Athlete Acquisition for a beverage company.  Mr. Stohlman was the President of North American operations for Swiss based Corporation for 10 years. He was responsible for major accounts, including Wal-Mart, Target, Starbucks, Braun, Sunbeam, Cuisinart, Waring, and development and startup of the infrastructure of US operations and formulating breakthrough marketing strategies for effective business plans; competitive analysis, market positioning, brand management, contract negotiation and supply chain integration, and overseeing the development, deployment, support and continuous improvement of overall business.  

Mr. Stone’s extensive expertise and experience is an asset as the Company develops cross-company initiatives and addresses business efficiencies.  Prior to ProConcept, Mr. Stone was the co-owner of Atlantic Promotions, Inc., a specialty advertising business concern.  Mr. Stone directed and managed highly motivated sales teams, and was responsible for the turn around of the Company to a full service marketing agency.  Working with vendors and customers internationally, he grew the company significantly.  Prior experience includes various senior management positions at companies with an international reach.

Bill Williams, former Chairman, and William Coats, former CEO, announced their resignations, to pursue other interests.

For additional information, visit the company’s website at www.proconceptmarketinggroup.com or contact investor relations at ir@ProConceptMarketingGroup.com.

About ProConcept Marketing Group, Inc.
ProConcept Marketing Group, Inc. (PMKT), headquartered in Dacula, Georgia, is a publicly traded company engaged in business acceleration, business management, and proprietary marketing strategies to major international corporations engaged in a diverse industries.  ProConcept manages the marketing and distribution of exclusive products and services globally, while involved in the manufacturing process and ownership of these products. The company, by creating compelling solutions to generate demand for its products and services.


"Safe Harbor Statement" under the Private Securities Litigation Reform Act of 1995. This press release contains forward-looking statements that involve risks and uncertainties. The statements in this Release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.