Product Of The Year Middle East is the organizer of the Product Of The Year Consumer Award for Product Innovation, in Levant, GCC and North Africa region, privately held and registered in Dubai Media City. Product of the Year is an independent and prestigious award that recognizes excellence in quality and innovation in the fast moving consumer goods sector. The “Voted Product Of The Year” label is renowned worldwide as it helps local shoppers find the most innovative new products on-shelf.
After 25 years of worldwide activity, The United Arab Emirates will witness the first Product of the Year edition in 2012, the first edition in the GCC region, to be followed by many more in various countries within the Middle East and North Africa.