I have worked for more than two decades in the public relations and special event areas. With a degree in Public Relations and two years studying in the field of journalism, I deliver results-oriented public relations and marketing communications programs for global, national and regional clients in consumer products and services, recreation and leisure, retail, entertainment, construction, corporate, healthcare and not-for-profit sectors.

My areas of experience include: strategic communications planning, corporate/product positioning and messaging, media relations and spokesperson training, product/service launches, brand marketing, consumer education, marketing and media events, community relations, internal communications, and any type of internal and external communication tools required.

In 1998, I founded Simic Public Relations. Since that time, my firm has become known for its creative and strategic campaigns and repeatedly meeting clients’ business goals. I am committed to delivering informed, media-savvy public relations services based on extensive industry knowledge, a real understanding of the issues that affect both my clients and their customers, and a genuine enthusiasm for what I do. My aim is to act as a trusted extension of my clients' marketing departments, producing results that directly and positively impact on my clients' business objectives. Simic Public Relations’ culture and philosophy is based on a ‘no nonsense’ approach to public relations that values clarity of thought and honesty of expression above empty promises and meaningless jargon.

Prior to establishing Simic Public Relations, I was a Senior Account Manager with Spectrum Public Relations and managed public relations programs for companies such as Alliance/Atlantis, Corporate Foods Ltd. (Dempster's), Dairy Queen Canada, Famous Players Theatres, Gillette Canada, KFC/Scott's Food Services, Kraft Canada, McGraw-Hill Ryerson Ltd., Pizza Hut Canada, Royal Airlines, Sandals Resorts, Sears Canada Inc., Sony of Canada, Toronto Brigantine – Tall Ship Adventures and Wrigley Canada.