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Pure Design has already gained popularity and recognition amongst the UK eco design sector and in November 2008 Elaine was named a Future100 Winner ‘For demonstrating outstanding entrepreneurial flair and innovation in her pursuit to improve the economy, environment and society’. Pure Design is also an accredited member of Ethical Junction and is featured on many respected ethical and eco directories and blogs such as greenfinder, smartplanet, and ecostreet to name but a few. Pure Design has also been talked about in the press including the Sunday Times and recommended by the Guardian in their Ethical Gift Guide.